Cut out the crying at bath

Smarter Towels, Happier Experiences

Your baby deserves happy bath endings

We have crafted a single towel that caters to every phase of your child's growth—newborn, infant, and child—ensuring it supports the entire bathing experience, even the end, every time. Our towels are unlike any other on the market because we believe every baby deserves experiences that provide comfort, foster attachment, and above all, offer unconditional & authentic understanding of their needs even at bath-time.

woman attaching loop and button

Simple & Smart

Our innovative and easy-to-use button and loop system takes the guesswork out of getting babies out of the tub

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Built to last

Canadian-made luxury craftsmanship ensures durability, absorbency & softness, baby after baby.

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Essentials for every chapter